Improved Formula for Consumer Products Company
Helped customer bring new product to market
In the competitive consumer products arena, even the most successful niche companies can be challenged by limited research and development (R&D) resources as they try to meet consumer demand for new and innovative products.
A hair care company was looking to develop a degreasing conditioning shampoo that would remove wax left behind from styling products and leave hair cleaner and more manageable. The company sought to target both male and female consumers who used styling products to obtain a greased or wet-hair look. But with limited in-house R&D resources, the company looked to outside help to develop the perfect formula to bring this product to market.